What is the Right Margin for My Business?

What is the Right Margin for My Business

A couple of weeks ago I attended a masterclass webinar hosted by the Female Entrepreneur Association. It was absolutely phenomenal, and I had such a great time! But, for the very first time, I was stumped by a question: “What should my margin be?” Now, anyone who spends time around me knows I love to […]

The Art of Pricing: Raising Your Prices

Now that you’ve developed your pricing plan and figured out your pricing model, it’s time to discuss the inevitable task of raising your prices. Raising prices is a fact of life, and you will need to constantly monitor your price and costs so that you’re both competitive in your market and earn the kind of […]

The Art of Pricing: Your Price Model

In our first The Art of Pricing post, we covered how to develop your strategic pricing plan. Now that you’ve answered the tough questions about the future of your company and who your ideal clients will be, it’s time to pick the right pricing model for your business. There are over 22 price models to […]

The Art of Pricing: Developing Your Strategic Plan

This is the first post in a three-part series on developing pricing for your company. As a business owner, one of the most important decisions you will make is how you price your services. This decision-making process is ongoing – as your business grows and evolves, so will your prices. But deciding on the right […]

To Charge or Not to Charge…

When I started my business in 2010, I found it hard to quickly find new clients at traditional networking events. Trust is key in the referral world, and it takes time. To help speed up the process, I hosted a live event named Tips, Tricks and Tax Deductions. Wow…the response was mind blowing! I turned […]

3 Reasons to Keep Quiet About a Price Increase

My clients often ask me if they should announce a price increase to their email list. My short answer is always NO. When’s the last time a large company like Nike, McDonald’s or Apple gave you a warning that their prices were going up? Have you ever seen a sign at your favorite store that […]

Shhh! Don’t Share These Discounts with Your Competitors

Some businesses love discounts, some hate them.  The key is to use discounts when it makes sense with your long-term plan. If you are not careful, discounts can lead to endless price wars. But, discounting with a purpose can help you increase your bottom line. A dash will do! Instead of offering a discount on […]

4 Signs It’s Time to Increase Your Prices

  The price you charge is one of the most important on-going business decisions you will make.  If you charge too much, you may lose sales.  If you charge too little, you will overload your pipeline with busywork and low-profit customers who prevent you from growing your business. How do you know when it’s time […]

Behind the Scenes: How I Priced My Workshop

As many of you know by now, I recently launched my first workshop. I would like to take you behind the scenes to see how I applied some of my pricing secrets when I calculated the price for the workshop. Before I get started, please understand there is no magic formula that fits every business. […]

Six Signs It’s Time to Increase Your Prices

The price you charge is one of the most important on-going business decisions you will make.  If you charge too much, you may lose sales.  If you charge too little, you will overload your pipeline with busywork and low-profit customers who prevent you from growing your business. How do you know when it’s time to […]